Jova Xu, B.A., M.A.
Education: Royal Roads University
What do you do?
I am working with HART Legal to expand our marketing into the Chinese community and to build a connection between Chinese clients and the law firm. By conducting research and making marketing plans, I learn our clients’ needs and ensure that they are met. To offer excellent client service, I attend meetings with clients and lawyers as a translator. I not only help to reduce language barriers but I also make clients feel comfortable and relaxed. I’m also engaged in business development in order to find Chinese investors for our management company. I’d like to offer business opportunities to Chinese living in Canada. I am also actively involved in accounting and financial support.
What are your strengths?
I’m a good listener and a strong communicator. I was a journalist and TV producer in China Central Television before becoming a marketing communication manager and have a unique perspective on media coverage and social changes. I also employ creative and critical thinking. My patience and tolerance give me the necessary skill set that makes people feel comfortable.
What are you passionate about?
I’ve always been passionate about fairness, communication, and culture. I studied journalism for B.A. and then went on to do a master degree in intercultural and international communication. I love to help people who from different cultures to understand and respect each other. I want people to know that there is no need to be afraid of things they don’t understand. There are always beautiful things around people and cultures.
Activities outside of work?
I’m a part-time columnist. I enjoy reading, writing and traveling.